Design & CreativityShould companies invest more in design research?91 Total Responses Dynamic Meter MatrixAYes, research deserves more investment47%43 votes loggedBOnly for major products and services20%18 votes loggedCNo, rapid testing is more valuable33%30 votes loggedWhy people votedChoice A:Yes, research deserves more investmentInvestment should match project scale40% (17)Research reduces costly mistakes30% (13)Testing provides real-world insights30% (13)Choice B:Only for major products and servicesResearch reduces costly mistakes39% (7)Testing provides real-world insights33% (6)Investment should match project scale28% (5)Choice C:No, rapid testing is more valuableTesting provides real-world insights37% (11)Investment should match project scale33% (10)Research reduces costly mistakes30% (9)Share Results🗳️ Cast Another Response
